One of my most fav print advt is Skoda… may be coz I m smitten by that machine…
This is almost 4 years old campaign, when they were new in the market and being taunted by competition as failure marketing strategy and all, as they entered in the market with big car and not some small, 2 box, power-starved, economical, middle class oriented (sic), tin ka dibba…
Ok, so the ad… it was quarter-page ad, showing a picture taken of the front wheel of the car with some side panel and front bumpers and headlights. I was wondering what’s the thing they want to highlight? On reading it I came to know that it’s was about the tire nut. So what’s the big deal, every car has them. I read on…
The ad read as follows:
This tire nut is obviously not the most critical component of the car assembly.
So it has gone through only 84 different tests.
Think of quality obsession, think of Skoda.
Think of quality obsession, think of Skoda.
Think of quality obsession, think of Skoda.
Think of quality obsession, think of Skoda.
Mind you, they have that unique way of emphasizing on ‘quality obsession’ by just writing the same line 4 times, in normal font and format.
Awesome ad, it made place in my mind forever it seems.
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