Recently, I had been watching these couple of ads about the HIV/AIDS awareness program.
Scene I:
Some trial is going on in the Court, and the judge asks the prosecutor to speak loudly, then he went on to asking questions to the guy in the kathghara, about where he was on the fateful night? Number of cars in parking lot? Their numbers? And finally were the cars petrol or diesel?
The guy retort back, “yeh to bahut specific ho gaya na?”
And the catchline comes, "sawal kitna bhi specific kyon n’ ho, agar HIV/AIDS ke bare mein hai to call karein ya likhe…”
Scene II:
Mantri-ji sitting in a studio, answering the questions asked by aam junta, live on TV… one guy ask about the quantitative analysis of the progressive work done, number of kms roads had been constructed, and then another fellow after telling the exact number of water taps in the neighbourhood, tells that so and so taps gets water and when the others will get it too?? Then Neta-ji while soaking in the sweat (sweating in AC is big deal) says, “yeh to bahut specific ho gaya na?”
And the catchline comes, "sawal kitna bhi specific kyon n’ ho, agar HIV/AIDS ke bare mein hai to call karein ya likhe…”
After watching this advts, it really gives a feeling that people now a days think really well before they make and air the ad… It’s a really good campaign according to me, someone putting so much effort for the social cause is very encouraging site.
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Just want to add about famous Balbir Pasha... That ad about AIDS campaign was also very famous. The name has punch in it no one can forgot it.
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